Cris Sosa
Digital Marketing, Branding & Entrepreneurship
Cris Sosa
I am a graduate of Rutgers Business School with a passion for all things marketing. I have experience collaborating with entrepreneurs to elevate their brands by leveraging the power of social media. In addition to marketing plans, I’ve developed skills creating full-functioning websites, social media content, promotional material, email campaigns, and more.
I am the digital marketer for small businesses & start-ups looking to establish their marketing strategy.
Performing
Arts Studio
Based in New Jersey this client hosts musical theatre classes for children from low-income families.
Key Objectives:
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Create brand awareness during the pre-launch phase to ensure a successful grand opening.
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Create & Manage website and all social media platforms.
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Create content for all digital channels.
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Create promotional material.
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Formulate & Execute marketing campaigns.
Social Media
Posts
Quick Description:
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Created on-brand content for social media platforms.
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Created and repurposed photos, graphics, and text.
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Formulated copy and strategic hashtags.
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Software Used:
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GoDaddy Creative Studio
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Canva
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Adobe SparkPost
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Story
Posts
Quick Description:
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Created on-brand content for social media platforms with "Stories" format in mind.
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Created and repurposed photos, graphics, and text.
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Software Used:
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GoDaddy Creative Studio
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CanvaStories
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Adobe SparkPost
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Website
Creation
Quick Description:
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Created a fully functioning website to showcase classes, promote events, gather leads, and convert potential customers.
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Created an eCommerce store to increase revenue by selling branded merchandise.
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Software Used:
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GoDaddy Creative Studio
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Shopify
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Printful
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Campaigns
Quick Description:
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Created and Executed email marketing campaigns to promote events & keep current members updated.
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Software Used:
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ConstantContact
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Saleshandy
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BEEpro
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Flyers
& Promotional Materials
Quick Description:
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Created Flyers and other promotional material for classes & events.
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Software Used:
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GoDaddy Creative Studio
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Canva
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Adobe SparkPost
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Additional
Graphics
Class Flyer
Class Flyer
Event Flyer
Class Flyer
Social Media Post
Class Cover Graphic
Class Cover Graphic
Social Media Post
Featured Project - Electrical Contractors
Electrical
Contractors
Based in South Jersey this client specializes in residential and commercial electrical work.
Key Objectives:
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Help client establish a social media presence.
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Create content batch with a specific timetable to be posted on digital channels.
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Set up Pay-Per-Click campaign.
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Create promotional material.
Social Media
Posts
Quick Description:
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Created on-brand content for social media platforms.
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Created copy and strategic hashtags for posts.
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Formulated Content buckets to guide client in the creation of future social media content.
Content
Buckets
Motivational
Special Dates
Educational
Memes
Content
Calendar
Quick Description:
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Created a month's worth of SM posts based on the agreed upon content buckets.
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Created content calendar and posting schedule to guide client.
Ads
Quick Description:
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Created a pay-per-click campaign for client.
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Identified strategic keywords to maximize exposure to ad.
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Established budget & campaign region.
Branded
Templates
Quick Description:
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Created branded templates for the use of future social media posts & presentation slides.
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Software Used:
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GoDaddy Creative Studio
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Canva
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Adobe SparkPost
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Quick Project Overview - Custom Apparel Store
Custom
apparel store
Based in Woodbridge, NJ this client is currently preparing to launch an online department to their existing custom apparel business.
Key Objectives:
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Build a foundation on social media for the brand to serve as a baseline for their digital presence at launch.
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Create additional branded material for client's future use.
Collaborations
Other
